Haagen-Dazs. My friend Mike let me know that it's "Haagen Dazs." I was spelling it "Haagen Dasz." And it's supposed to have an umlaut over the first "a."
By the way, what language is that?
Reuben Mattus had an ice cream people loved but sales were lackluster until he gave it the Scandinavian cache of this made-up name.
Shakespeare said, "That which we call a rose by any other name would smell as sweet." Shakespeare was a great playwright, not such a good marketer.