Register at the LA Times. "Membership is FREE and offers a wealth of benefits!"
Yeah, I want a wealth of benefits, you betcha.
It was pretty standard up to this point:
Woops, keep reading: "Please check this box if you prefer not to be e-mailed"!?
Almost got me, you slime bags.
But really, is this good marketing? If someone does not want advertiser e-mail and you com him into accepting it, you may gain a fatter mail list for a while but will this be a long term gain? And if someone does want the e-mail, you just tricked him into opting out!