Did you see JetBlue's response to the troubles of last week?
Wow. Impressive example of how to handle a corporate PR disaster. Would you fly JetBlue after last week's mess? I sure would!
They said the right things but more important, they coughed up cash. Not just for the people who were inconvenienced but for anyone affected in the future — check out their new Customer Bill of Rights (same link). Impressive.
You find out what a company is really made of in the aftermath of a problem. If that is true, then JetBlue is made of humility, focus on the customer, and quality. They understand that profit comes from quality and customer satisfaction.
The rest of the airline industry must be very nervous about all this.