As a foodie, I had to smile at this bit of advice from Marcus, the person whose presentation started me on my vegetarian journey:
If I could offer one piece of advice based on my transition, it would be to eat LOTS of food, especially fruit that you enjoy. Do this before you find yourself hungry. The hungrier you let yourself become, the worse the food you will crave.
Eat LOTS of food. I think I can do that.