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Friends of FeedMe

  • Moe Rubenzahl
    Website Director by profession, with a passion to create. I am located in Silicon Valley.

Sites and Blogs I like

  • Cooking for Engineers
    What do you get when you apply the engineer's mind to the kitchen? Straightforward, practical recipes and tips and a passion for simplifying without sacrificing quality.
  • Butch's Blog
    Butch is a fellow amateur foodie. He is intense and passionate, and so is his blog. Stand back, then click.
  • Harold McGee, the Curious Cook
    Did this guy invent kitchen science? Not really but he pioneered it. I 'love' this stuff.
  • FoodGal
    A frequently updated blog by Carolyn Jung, a great writer and enterprising foodie.

Writing

How to Create

A friend was having trouble getting a site design started. My two cents:

  • Don't try to make something perfect, or even excellent. It will keep you from starting at all. Understand that it will evolve.
  • Put a stake in the ground. Start at one corner and do something - even if it feels mediocre.
  • Limit the flexibility. When you have a truly blank slate, the infinite possibilities can be paralyzing, so make up a theme, a concept. It doesn't have to be spot-on, or even relevant. Just something to give a direction. In product design, they sometimes refer to a "design language." Pick something -- colors, feeling, theme song, an imagined environment, a theme, a message.
  • Take inspiration from other works but use that only as a seed, to grow your crystal in your own way.
  • Just design. Let the content, the design process steer you. Stephen King, in his excellent book On Writing, talks about letting the characters tell the story. Imagine them and their situation and just write, letting them live in your mind. You become a spectator and just tell the story as they work it out. Likewise for a web site, your copy, or anything else. Build the  theme in your mind and let it guide you rather than you trying to guide it.
  • Seek feedback from others but not too soon and don't listen too much.

Raveling

My friend Michael, who loves arcane (read: weird) knowledge as much as I do, used the term "raveling."

"No such word," I opined.

But there is, making it one of two words with an interesting characteristic: Its negating prefix does not affect its meaning. That is:

  • "Ravel" means the same as "unravel"
  • "Flammable" means the same as "inflammable"