It's not often that my food hobby overlaps my business persona (I'm a marketing consultant) but today, one of my favorite spice merchants released a "Letter to CEOs," in which he cites positive business results from a political stand he took in the wake of the contentious 2016 U.S. election. I wrote about it on my marketing blog.
Politics and business are a risky mix. Like adding eggs to a warmed sauce, if you follow proper technique they will emulsify, but too much heat and you get scrambled eggs. In this case, the mix worked because of Bill Penzey's relationship with his customers.
All this makes me want to bake a pie. Learn more about spices and herbs from Penzey's (and the similar and family-related Spice House).
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